Create the extraordinary with the unusual

KUIYOU was founded in 1998, specializing in the production and execution of TV advertisements. With over two decades of continuous progress and transformation, KUIYOU has evolved into a film and television creative group. Along the way, KUIYOU started with video production, focusing on high-end production and every detail, KUIYOU expanded its portfolio to include graphic execution, 3D production, and eventually ventured into the film industry. The four major sectors of KUIYOU are self-contained and interdependent, showing ever-changing adaptability and vitality.

In its primary business of video production, KUIYOU has adhered to rigorous and top-tier production standards for over 20 years. With stable professional teams and solid business capabilities, we always strive for excellence in every detail, producing  compelling and attractive works. KUIYOU also embraces the producer-centered concept of the Japanese advertising production industry, optimizing the value of each project with a rigorous attitude and reasonable production process. In addition, KUIYOU is familiar with the Japanese cultural environment and advertising production system, and by discerning the needs of local clientele, KUIYOU has cultivated a more international perspective. From traditional TV commercials to online ads, promotional videos, MVs, micro-movies and other fields, KUIYOU continues to explore the possibilities in video production.

In 2014, the KUIYOU Group founded FANSHE SPACE, which, in addition to video production, offers graphic related services, including professional photography, photo editing, conceptualization, and studio and equipment rental. Whether it is graphic photography or video production, professional producers lead an elite team to ensure impeccable execution.

For film and television post-production design and CG production, the subsidiary SHOUJIANG provides customers with pre-production consultation, on-site technical support, and post-production design and production services. We supply CG animation and special effects for a diverse range of advertisements and video productions, such as TV commercials, Autostereoscopy, large-scale exhibition LED video, etc. SHOUJIANG also provides advanced solutions like VR and AR production, real-time on-site tracking, motion capture, facial capture, and live performance laser projection.

The KUIYOU Group recently established KUIYOU Media and reached strategic partnerships with Dongyuan Culture and Light Knight to invest in film, which marks a shift from the small screen to silver screen, advancing towards full-scale film production.

KUIYOU Group cooperates with outstanding directors and production crews globally, consistently experimenting new images and styles to produce increasingly refined and inventive works. Over 20 years journey, the KUIYOU Group, with its deep professional heritage, pioneering spirit, and high production standards, has been at the forefront of innovation and evolution.

From the past to the future, KUIYOU creates the extraordinary with the unusual.

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HISTORY

1998-2008

公司创始初期的十年,正是中国经济开始腾飞的十年,也是广告行业初露锋芒的十年。

最早那会儿,拍片和冲片要去香港,剪辑后期要去广州,上海的广告行业刚刚起步,葵友从日本AOI Pro引入了制片人中心制,制作了很多当时的经典案例:比如光明牛的系列逐格动画、比如CG效果惊艳的夏普液晶电视广告。

2008年前,还是胶片主宰的年代,当时的电视机还是模拟信号(SD),画面像素大小只有720X576,每次拍摄结束需要冲片、先过一次TC,才能开始后期的工作。当时国内的CG的技术有限,有些片子为了追求更真的效果,能不CG制作的就不用CG,比如悠哈牛奶糖里面的小牛,是用索尼的宠物电子狗改装之后实拍的。若是必须CG来呈现视效,那时葵友通过自有渠道,和日本的CG团队合作,即便用现在的眼光再来看当初的夏普系列广告,CG表现力也是细致入微,非常耐看。反观现在的CG由于没有充分的制作周期,有些质量还比不上当年。

2008-2018

自2008年前后,中国的电视输出信号逐渐步入HD时代。同期公司步入第二个成长阶段,我们严谨的工作态度,长期优质的服务,带来了一些长期品牌客户,有尤妮佳、伊利等,还有不少之前的老客户如资生堂、花王、悠哈、明治、好侍等。

随之而来,与艺人合作的广告也越来越多,比如伊利安慕希,自最早的杨颖李晨的组合,到后来跑男大家族,一天拍7位艺人创下公司记录。葵友的严谨作风给艺人们带来了良好的印象,合作的艺人也越来越多。

此外,还诞生了不少“旷日持久”系列,比如0苏菲的苏菲兔系列跨度十年,这是和光明牛一样赴日拍摄的逐格动画;比如,悠哈的爆笑三国系列。此外,还有不少二维动画的制作,其中一些是真人拍摄和二维动画的结合,一些是纯二维动画。

2018-NOW

2018年,公司成立20周年了,我们的业务范围也更宽广。

伴随着媒体的多元化,直客开始变多,时尚品牌开始合作,有CK、Tiffany、小奥汀、利郎男装等。与此同时,由于网络投放的放量增长,长篇的故事型广告开始走红,我们也制作了很多不错的作品,有百事微电影、学而思的“58分”等,与短片不同的是长篇的执行,内容更丰富,拍摄天数更多,更具考验。而若是艺人广告,除了正片之外,还会有花絮、ID等在不同媒体上播放的小片子,我们已进入互联时代。

时代在改变,观众的审美也不断提高,对视觉效果的追求也越来越高,为了吸引更多的消费者,广告也走上了视效PK之路,VFX也越来越精良。

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